Liaison Consulting Services was enlisted by Surgical Appliance Industries to research their current and competitor’s packaging and offer a new solution to their TruformClassic medical line of compression hosiery. Breaking away from the competition using stock lifestyle photos, Liaison Consulting Services recommended using close-up shots of the legs and employing an upward spiraling graphic suggestive of healthy compression. The illustration is color-coded in concert with other graphic elements to help easily identify the different levels of compression offered.